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In fact, Facebook’s announcement led to a spirited debate on Twitter Monday, with some likening Facebook’s initiative to cigarette marketing targeting underage smokers, while others argued that it wasn’t realistic to expect that children wouldn’t use chat apps. Still, some are taking issue with these companies targeting children at all. Amazon is offering families a service called Freetime that offers close monitoring of childrens’ activities on Amazon devices, and Google is offering parents the ability to limited the apps kids can install on their Android phones.

The company said on Monday that the Messenger Kids app was designed to be compliant with the Children’s Online Privacy and Protection Act, which regulates data collection from children under 13.įor instance, children don’t have to supply an email address to use Messenger Kids, and Facebook also isn’t displaying any advertising to them - effectively sidestepping any potential data collection by or on behalf of advertisers.įacebook isn’t the only company looking to cater to kids and their parents with services that feature additional safeguards.

Facebook has long steered clear of audiences under 13 to comply with privacy and data collection regulations.